In today’s luxury retail landscape, the modern shopper seeks more than just products—they crave an experience. To captivate your customers, it’s essential to curate your store with intention, telling a story through thoughtfully displayed collections. Hangai Mountain Textiles’ luxury blankets and throws, crafted with ethically sourced yak down and cashmere, provide a perfect foundation for creating a narrative of warmth, sustainability, and sophistication. 

Hangai’s Exclusive Throw, Showcased in the luxury Mollie Hotel in Aspen

Hangai’s custom Mollie Bauhaus throw, designed exclusively for the luxury boutique hotel Mollie in Aspen, celebrates the Bauhaus movement that shaped Aspen’s art and design. Made in Mongolia using hand-combed cashmere fibers, this luxurious throw features rich, earthy colors like olive and burgundy, inspired by Aspen’s natural beauty. Created in partnership with a small family-owned atelier in Mongolia, the throw reflects the Bauhaus spirit while honoring Mongolia’s nomadic heritage.

Below, we’ll share tips for merchandising and displaying Hangai’s collections to enhance your store’s visual appeal and provide examples of creative applications.

1. Create a Lifestyle Display

Modern shoppers want to envision how a product will fit into their lives. Instead of presenting Hangai’s textiles in stacks, create an inviting lifestyle vignette. Drape a yak down throw over a rustic leather armchair or display a cashmere blanket on a beautifully set bed. Add elements like books, candles, and vases to create a cozy scene that invites customers to imagine these luxurious items in their own homes.

Tip: Use soft, ambient lighting to enhance the warmth and texture of the textiles. Incorporate seasonal elements like greenery or faux snow for added charm.

2. Tell the Story Behind the Product

Shoppers are increasingly drawn to brands with a story. Use signage or digital displays to share the journey of Hangai’s textiles—from the hand-combed yak and cashmere fibers sourced in Mongolia to the skilled artisans who craft each piece. Highlight the sustainable and ethical production practices that set Hangai apart.

Tip: Include QR Codes near the displays that link to Hangai’s website and social media, highlighting its sourcing and craftsmanship. This adds a technology-driven, interactive aspect to the shopping experience.

3. Showcase Seasonal Gifting Themes

Hangai’s luxurious throws and blankets make for timeless, premium gifts. As the holiday season approaches, create displays that focus on gifting. Use warm, festive elements such as fairy lights, wrapped boxes, or wreaths to evoke the spirit of the season. Position Hangai’s products as the ultimate holiday indulgence.

Tip: Position Hangai’s throws as part of curated gift sets. Bundle them with complementary items like candles, books, or artisanal chocolates for a “Cozy Night In” package.

Example: At Studio Zung, Hangai’s throws can be paired with their Jardin de la Forêt candle, which is hand-poured in Cannes. This thoughtful bundle exemplifies the synergy of artisanal home goods and elevated gifting.

Studio Zung, New York.

4. Cross-merchandise with Complementary Products

Encourage higher cart values by displaying Hangai’s products alongside complementary items. Pair throws with luxury candles, matching cashmere scarves and beanies, or handwoven baskets. These thoughtful combinations inspire shoppers to purchase multiple items and create cohesive looks.

Tip: Highlight “Bundle Offers”. Suggest combinations like a Hangai throw paired with a book and a scented candle to create an effortless gifting option.

5. Leverage Center and Window Displays

Your store’s window display is the first impression for potential customers. Use Hangai’s products to create a striking visual. Incorporate natural elements like wood, stone, or faux snow to align with Hangai’s sustainable ethos while showcasing the softness and elegance of the textiles.

Tip: Add a seasonal tagline such as “Winter Luxury Redefined” or “Sustainable Comfort for Every Home.”

Example: At Current Home in Manhattan, Hangai’s black and white yak throw was artfully draped over an end table in a monochromatic display of similar modern home decor objects.

Current Home, New York.

6. Collaborate with Local Artisans or Designers

Elevate Hangai’s textiles by pairing them with locally crafted furniture or artwork. This approach not only supports other artisans but also creates a curated, one-of-a-kind shopping experience.

Example: Hangai collaborated with the Pitkin Project Gallery in Aspen and Art Base in Basalt to showcase their textiles alongside locally made furniture and artwork. These partnerships celebrated the intersection of contemporary design and traditional craftsmanship, creating an immersive experience for shoppers.

Pitkin Project in Aspen, Colorado.

Conclusion

Curating your store with Hangai’s collections is an opportunity to create an immersive shopping experience that resonates with modern, discerning customers. By combining lifestyle displays, storytelling, gifting themes, and strategic collaborations, you can elevate your store’s appeal and drive sales. Hangai’s luxurious, sustainable textiles offer not just products but a narrative of comfort that today’s shoppers crave. Ready to transform your store? Let Hangai Mountain Textiles help you tell a story your customers won’t forget.

Sources:

1. "How to Curate a Store Your Customers Will Love" by Faire. 

2. "How to Curate a Retail Collection That Sells in 2025" by Hubventory.

3. "What Luxury Retail Brands Should Know About In-Store Technology" by Forbes.

4. "4 Ways To Make Your Small Retail Showroom A Success" by RetailNext